Twitter Gets One Step Closer to Google
It’s no secret that Twitter has been mostly centered on a “push” mentality – throw enough out there and something will stick, and you’ll gain followers in the mean time. Of course, the more followers you have the better chance of something sticking, or being shared. And, the cycle goes on. But things are about to change. Twitter is on its way to becoming a “pull” interaction – just like another world-famous website, Google.
If you think about Google like a social network, the similarities are clear. As a Google “publisher” your goal is to be listed and get the attention of others. When successful, your content is shared via syndication and links. As a Google “user” you’re there to find information, through search. When you find something you like, you might link to that website, bookmark the page or subscribe to the site’s RSS feed or e-mail newsletter. In other words, you become a “follower” of that website. But imagine if you were to “friend” every website as the result of a search … you would quickly become overwhelmed. Now take all of that and apply it to Twitter. It’s not much different….