2018-12-31 News Feed
Today’s Principle to Follow:
Principle #6: Everyone Is Constantly Trying To Sell You Something.
We live in a capitalistic society where ads are pretty much everywhere. They are on buses, buildings, on TV, in our computers, etc. Some people literally have ads tattooed on to their bodies. Also, commercial businesses surround us everywhere we go. You probably can’t walk a mile in any direction without finding a place that is selling something. A competitive marketplace has forced advertisers to look for more and more creative ways to sell their products. Experienced marketers have learned to appeal to us both consciously and subconsciously, increasing their power over us. We have to learn to resist their influence and to choose our own direction.
You’ve probably heard that supermarkets strategically place items in the store so the ones everyone always needs like milk are often way in the back. Selling is everywhere, whether you notice it or not. Even if someone isn’t trying to sell you a product, they may be trying to sell you an idea. For example they may try to convince you of their religion, their politics, their world views, etc. We have to be aware of all this selling, so we are not so naive as to believe that everyone wants to personally help us. Much of the time rather than help, others are focused on selling a product or idea to us.
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